I saw this mentioned on BB today and I got all excited because it seemed like it should really be amazing. Some guys in Italy dropped a bunch (half a million and article said) of bouncy balls down a famous flight of stairs in Rome. They are imitating the Bravia ad where they did it in San Francisco*. But the video of these guys shoveling tons of balls off the top to the steps sucks. They couldn't find a bigger hill? Or a longer flight of stairs? It even looks like they started the balls half way down the stairs instead of at the top. Lots of potential, big fat flop.